Your marketing program addressing the marketing mix, objectives, and target market and pos
Your marketing program addressing the marketing mix, objectives, and target market and positioning. Use marketing terminology within each of the 4 P's. Explain company objectives. Identify your target market.
I need a simple marketing program with the above included. The business the plan is for is McDonald's. Offering a healthier option of ice cream which would consist of frozen fresh bananas and almond milk. The target market is moms looking for healthier options for their kids for a sweet treat and others looking for a healthier option.