Your final marketing plan project is to be submitted using the Business Model Canvas format (similar to what we used for the week 3 version).
You will use any well-known brand as the basis of your plan. You will research the company and competitors and develop a Market Plan for the introduction of a new product line. Before you start any work on this project, your selection of brand must be approved by your professor. Introduce a new product within the current line of products, and position your plan as if you were 'selling the idea' to an investment group. There are many business propositions to choose from--why would yours stand out? Consider how the nine components of the week 3 Business Model Canvas were all interconnected. Review the following:
Before submitting your canvas, ask yourself the question, "Does this canvas contain all of the information a potential investor needs to make a decision in my favor?" "Why would he/she invest in my proposal over all the others received?"
Essentially, your presentation should use the Business Model Canvas format and be clear and easy-to-understand. An investor would NOT be INTERESTED in slides with boring bullet points. I hope this helps, and let me know if I can answer any questions.
When Nguyen joined Majestic Hill Resorts hotel about six (6) months ago as maintenance manager, he was eager to make some changes to earlier practices such as: his mainte...Aug 24 2020
Henrich is a single taxpayer. In 2017, his taxable income is $425,000. What is his income tax and net investment income tax liability in each of the following alternative...Aug 09 2021
If the cash is 120, marketable securities 80, bills payable 15, debtors 60, what is gross working capital? Select one: O a. 180 O b. 200 O c. 275 O d. 260 o e. None of the optionsApr 27 2021
A good is "excludable" ifA. it is easy to prevent consumption by those who do not pay for the good.B it is difficult to prevent consumption by those who do not pay for th...Apr 26 2021
You manage a pension fund that will provide retired workers with lifetime annuities. You determine that the payouts of the fund are essentially going to resemble level pe...Jun 16 2020
what is employee development in HR?in what ways can it be done?Apr 23 2021
What potential cost-savings advantages might firms experience using outsourcing? What are the possible benefits and possible downside to outsourcing? Any moral issues or ...Jun 14 2020
Consider a firm with an EBIT of $11,600,000. The firm finances its assets with $52,200,000 debt (costing 7.1 percent) and 11,100,000 shares of stock selling at $8.00 per ...Apr 11 2020
If Vf(x, y) = F(x, y) = x2 + y2j, then fx(x, y) = 2 x x and fy(x, y) = 2y Submit Skip (you cannot come back)Apr 23 2021
Guy Holcomb owns and operates Oasis Goodtime Emporium, an adult entertainment establishment. Holcomb wanted to create an adult Internet system for Oasis that would offer ...Jul 06 2021