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You have to write a business report which should include Table of contents executive summary introduction body conclusion reference list In your assignment you have to undertake the following

You have to write a business report which should include Table of contents, executive summary, introduction, body, conclusion, reference list. In your assignment you have to undertake the following activities: Select a target market from one of the following nations and select a product to export to that nation from the product list provided . Nations: • South Korea • Indonesia • Thailand Products: • Australian Music Artists "The Rubens” nominated for Triple J's Australian Album of the year for 2015 "Hoops” (watch the "Hoops” video clip: https://youtu.be/LFBe_wP2_gw • Vegemite • Australian Fresh Fruit (Mangoes for example) In the body of the assignment you have to describe the following: 1. you have to conduct a strategic analysis of the: • Economic, • Political and • Social/Cultural environments of your chosen target market. 2. Develop a brief competition analysis for your products' key competition within the country (include at least 3 key competitors in your discussion). 3. Provide recommendations for the following key strategies: • Pricing strategy (what price should your company set and how) • Distribution (what is the key distribution strategy for your product) • Promotion (provide an overview of the principle promotion strategy and communication vehicle to be used). You are expected to read widely to support your analysis and justify your recommendations. You must include at least 10 references to support your ideas. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.

Jul 23 2020 View more View Less

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