You have to continue the idea of big feet issue in the marketing space. You will suggest the special Steve Madden and Serena Williams (as far as she has a big feet and even on her wedding after party she was wearing comfortable sneakers Nike) collaboration with the collection of comfortable high heeled shoes, which can be customized with color (black, beige and red), heel height (5,8 and 10cm) and accessories on them (a bow behind, a heart sticker and flowers stickers). Also it can be customized for all shoe sizes. When the person picks all the customization stages she receives a link on the app, which is free for steve madden customers. She makes a photo of her feet and the app will say exactly which size the person needs. So that way the customer receives the ideal shoes. The app is https://feetit.com/how_it_works.html And make it available in the US Apple Store YOU HAVE TO WRITE: Implications of the venture: to whom is this venture speaking to?
Team learnings: what in fact can consumer behavior and strategic insights offer to both consumers and those catering to a variety of consumer demands?
Conclusion: provide an educated answer to the original case question you began this proposal and close the case with some final thoughts about future research into the same construct you put together.
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