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Write a case study of TESCO and MORRISON’S and explain the importance of corporate social responsibility in retail industry Document Preview Importance of Corporate social Responsibility in retail

Write a case study of TESCO and MORRISON’S and explain the importance of corporate social responsibility in retail industry

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Importance of Corporate social Responsibility in retail industry: A case study of Tesco and Morrison. Undergraduate Major Project Department: All LAIBS Department Module code:- Supervisor: Dubin Kennath Academic Year: 2015/16 Semester/Trimester: 1&2 Abstract The research seeks the policy and concepts of corporate social responsibility (CSR) in this current business environment. This research will find out the importance of CSR for a business to running a smooth business in a globe and how an organization can achieve a competitive advantage over his competitors being socially responsible to his society. According to Carroll (1979) means the social responsibility as the legal, economic, ethical and discretionary expectations of the society where the organisation need to fulfil toward the society. This dissertations address discussion on the UK’s supermarkets that is Tesco Plc. And Morrison’s. This is followed by an issue of CSR policy by supermarket to maintain the positive relationship with customers.The analysis of CSR on the retail industry to meet the performance goal- a case between Tesco Plc. And Morrison’s is to examine the impact of corporate social responsibility for maintaining positive customer’s relationship. In today’s market has evolved from mainly a distress place to a central part of many consumer’s grocery buying habits. This market change has focus on the top grocery retailers. The supermarket have helped by broadening the demand that supermarket can fulfil by increasing range, concentrate on fresh product by providing different type of solutions to food(Mintel report, 2015). Abstract Key facts List of tables Lists of figures……. Table of Content Introduction Background of study Research Problem Research Questions Research Objective Literature review………………… Introduction of CSR in UK Retail Sector Values and Theory of CSR Strategy of CSR Customers Loyalty as...

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