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Wrigley's Chewing Gum ran an advertising campaign that targeted heavy smokers.

Wrigley's Chewing Gum ran an advertising campaign that targeted heavy smokers. The advertising indicated that "when you can't smoke, chew Wrigley's." This is an example of what type of segmentation?


[A]Geographic


[B]Usage rate


[C]Demographic


[D]Psychographic

Dec 14 2017 Read more Less More

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