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Who are the bio-tech firm's customers? How should they position this brand? Will the custo

Who are the bio-tech firm's customers? How should they position this brand? Will the custo

Who are the bio-tech firm's customers?

How should they position this brand?

Will the customers appreciate the brand’sUSP? Why?

What direction might you suggest to the bio-tech firm for brand or line extension?

Liam Smith 07-Nov-2017

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