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Which one of the following statements about a marketer's controllable environment is true?

Which one of the following statements about a marketer's controllable environment is true?
A) controllable variables are considered to me macro-environmental variables
B) decisions about one of the 4 P's must be made independently of the other P's
C) strategy decisions about one of the controllable variables influences strategy decisions about the others
D) all of the above are TRUE

Nov 07 2017 View more View Less

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