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Which of the following statements is/are not true about an administered vertical marketing

Which of the following statements is/are not true about an administered vertical marketing system?

I. Two or more firms administrate the channel activities.

II. Firms with dominant market positions wield authority, command and cooperation from other channel members.

III. The system possesses a relatively low degree of inter-organisational management.

IV. Being independently owned and operated makes them different from traditional channels.

[A]Only (I) above 

[B]Only (IV) above

[C]Both (I) and (II) above 

[D]Both (III) and (IV) above 

Dec 12 2017 View more View Less

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