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Which of the following statements describes a key difference between advertising and publi

Which of the following statements describes a key difference between advertising and publicity?


[A]Publicity is more expensive on a cost-per-contact basis than advertising
[B]Publicity is usually directly paid and advertising is usually indirectly paid
[C]Advertising is usually directly paid and publicity is usually indirectly paid
[D]Advertising provides an immediate feedback loop and publicity does not

Dec 18 2017 Read more Less More

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