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Which of the following statements about the promotional mix is true?

Which of the following statements about the promotional mix is true?


[A]The promotional mix only contains four promotional elements

[B]Of all the promotional elements only public relations is completely free


[C]Direct marketing is the only promotional element that provides immediate feedback


[D]The difficulty with effective sales promotions is the fact they can be easily duplicated

Dec 21 2017 View more View Less

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