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Which of the following statements about segmentation by age is true?

Which of the following statements about segmentation by age is true?


[A]For most products, it can effectively be used as a single stand alone basis for
segmentation
[B]Although it is easy to measure, it is difficult to estimate how many people in a particular
age bracket live in a particular town or country
[C]People may exhibit characteristics of the age they feel rather than their biological age
[D]Consumers tastes don't change as they get older, but they do need different products

Dec 18 2017 View more View Less

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