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Which of the following statements about segmentation by age is true?

Which of the following statements about segmentation by age is true?

Which of the following statements about segmentation by age is true?


[A]For most products, it can effectively be used as a single stand alone basis for
segmentation
[B]Although it is easy to measure, it is difficult to estimate how many people in a particular
age bracket live in a particular town or country
[C]People may exhibit characteristics of the age they feel rather than their biological age
[D]Consumers tastes don't change as they get older, but they do need different products

Roshan kumar 18-Dec-2017

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