Which of the following is/are true with regard to brand strategy decisions?
I. They involve identification of the availability of resources for allocating budgets for brand
II. They involve identifying, which products to brand.
III. They involve enhancing the brand name by linking the organization’s name with a
IV. The company’s capability to take required initiative is important for a brand strategy
[A]Only (III) above
[B]Both (I) and (II) above
[C]Both (III) and (IV) above
[D](I), (II) and (IV) above
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