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Which of the following is/are true with regard to brand strategy decisions?

Which of the following is/are true with regard to brand strategy decisions?


I. They involve identification of the availability of resources for allocating budgets for brand
building.
II. They involve identifying, which products to brand.
III. They involve enhancing the brand name by linking the organization’s name with a
particular event.
IV. The company’s capability to take required initiative is important for a brand strategy
decision.


[A]Only (III) above
[B]Both (I) and (II) above
[C]Both (III) and (IV) above
[D](I), (II) and (IV) above

Dec 18 2017 View more View Less

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