Which of the following is one of the four Ps in the marketing mix?
3._____ divides consumers based on purchasing behavior.
4.The category of customers who are in favor of buying global brands that signal prestige and cachet are called _____.
5.The category of customers who may not be able to afford, but nevertheless admire, global brands are called _____.
6.The category of customers who are skeptical about whether global brands deliver higher quality goods are called _____.
7.____ refers to the expenditures a customer is willing to pay for a product.
c.Total cost of ownership
8._____ shows how demand changes when price changes.
9._____ is the cost needed to own a product, consisting of initial purchase cost and follow-up maintenance/service cost.
a.Total cost of ownership
10._____ refers to the positive or negative perception of firms and products from a certain country.
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