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Which of the following is one of the four Ps in the marketing mix? a.Perfection b.Promot

Which of the following is one of the four Ps in the marketing mix?

a.Perfection

b.Promotion

c.Power

d.Perception

 

 

 

3._____ divides consumers based on purchasing behavior.

a.Selective distribution

b.Sorting

c.Market segmentation

d.Market orientation

 

 

 

4.The category of customers who are in favor of buying global brands that signal prestige and cachet are called _____.

a.global agnostics

b.global dreamers

c.antiglobals

d.global citizens

 

 

 

5.The category of customers who may not be able to afford, but nevertheless admire, global brands are called _____.

a.global agnostics

b.global dreamers

c.antiglobals

d.global citizens

 

 

 

6.The category of customers who are skeptical about whether global brands deliver higher quality goods are called _____.

a.global citizens

b.global dreamers

c.antiglobals

d.global agnostics

 

 

 

7.____ refers to the expenditures a customer is willing to pay for a product.

a.Total cost

b.Price

c.Total cost of ownership

d.Price elasticity

 

 

 

8._____ shows how demand changes when price changes.

a.Price lining

b.Price fixing

c.Price elasticity

d.Price discrimination

 

 

 

9._____ is the cost needed to own a product, consisting of initial purchase cost and follow-up maintenance/service cost.

a.Total cost of ownership

b.Price

c.Fixed cost

d.Cost-plus pricing

 

 

 

10._____ refers to the positive or negative perception of firms and products from a certain country.

a.Ethnocentrism

b.VRIO effect

c.Market orientation

d.Country-of-origin effect

Dec 08 2019 View more View Less

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