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Which of the following is not true of channel levels and behaviour?

Which of the following is not true of channel levels and behaviour?


[A]Indirect marketing channels have at least one intermediary
[B]The number of intermediaries indicates the length of a channel
[C]Jobbers are a form of intermediaries who sell to small retailers
[D]Horizontal conflict refers to conflict between different intermediaries of the same channel

Dec 18 2017 Read more Less More

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