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Which of the following factors is/are not true for marketing communications?

Which of the following factors is/are not true for marketing communications?


I. A mass marketing strategy is the way forward.
II. Customers can clearly distinguish between message sources.
III. Message structure and format illustrates what a marketing communicator decides to say.
IV. Computers and IT are helping a shift towards effective mass marketing.


[A]Only (I) above
[B]Both (I) and (III) above
[C]Both (III) and (IV) above
[D](I), (III) and (IV) above.

Dec 21 2017 View more View Less

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