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Which of the following combinations of actions will likely provide the LEAST competitive benefits in helping a company catch the eye of action camera shoppers significantly boost overall buyer appeal

Which of the following combinations of actions will likely provide the LEAST competitive benefits in helping a company catch the eye of action camera shoppers, significantly boost overall buyer appeal for its cameras versus rival brands, and cause more camera shoppers to purchase its brand instead of rival brands in each of the four geographic regions? Increasing the warranty period from 90 days in each region to 180 days in each region and increasing the number of camera models from 4 to 6 Boosting spending for retailer support by $500,000 in all four geographic regions and instituting $7 reductions in the average wholesale prices charged to camera retailers in each geographic region Boosting its P/Q rating from 5.5 stars to 6.3 stars and increasing spending for advertising from levels that are $1,000,000 above the prior-year regional averages to levels about $3,000,000 above the prior-year regional averages in all four geographic regions. Increasing expenditures for website product displays/info $100,000 in all four regions and increasing advertising expenditures by $250,000 in all four regions. Boosting the number of weekly sales promotion from 4 to 7 in all four regions and also increasing the percentage discounts to camera retailers during these promotions from 11 % to 15%

 

Apr 06 2020 Read more Less More

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