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Which of the following business practices constitute enlightened marketing activities of a

Which of the following business practices constitute enlightened marketing activities of a

Which of the following business practices constitute enlightened marketing activities of a firm aimed at leveraging long-term benefits?


I. Social responsibility.


II. Innovative marketing.


III. Sense-of-mission.


IV. Environmentalism.


[A]Only (II) above


[B]Both (I) and (IV) above


[C](I), (II) and (III) above


[D](II), (III) and (IV) above

Roshan kumar 14-Dec-2017

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