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Whenever Kim, a textbook publisher’s representative, calls on the business faculty at Majo

Whenever Kim, a textbook publisher’s representative, calls on the business faculty at Major University, her first stop is to chat with Frank, the business department secretary. From Frank, Kim learns which professors have left or are new, and what courses will be taught next semester. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Frank acts as the _____________ in the business department buying center. a. buyer b. initiator c. influencer d. user e. gatekeeper
 

Nov 28 2019 View more View Less

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