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When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increas

When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve high brand awareness among its potential consumers because the product was low-tech and fairly easily imitated. Which promotional element did P & G emphasize?

[A]Advertising

[B]Personal selling


[C]Sales promotion


[D]Public relations

Dec 18 2017 View more View Less

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