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When many men in the baby boomer segment started getting gray hair, they were reluctant to use...

When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process. To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair. The hair care product manufacturers used ________ segmentation to define their target markets.

Select one:

A. lifestyle

B. behavioral

C. socioeconomic

D. demographic

E. psychographic

Diffusion refers to ________.

 

Jul 29 2020 View more View Less

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