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When a company has a winning product everything else falls into place Or does it? Subaru is a winning company (one of the few automotive companies to sustain growth and profits in hard economic time

When a company has a winning product, everything else falls into place. Or does it? Subaru is a winning company (one of the few automotive companies to sustain growth and profits in hard economic times) with various winning products, including the Impreza, Legacy, Forester, and Outback. But what happens when any one product starts to decline in popularity? This video demonstrates how Subaru constantly engages in new-product development as part of its efforts to manage the product life cycle for each of its models. Subaru is focused on both developing the next version of each existing model and developing possible new models to boost its product portfolio. After viewing the video featuring Subaru, answer the following questions: 8-14. How would you describe the product life cycle in relation to one Subaru product? 8-15. How do shifting consumer trends affect Subaru’s products? 8-16. How does Subaru remain customer-oriented in its new product efforts?

Jun 20 2020 View more View Less

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