What was Kodak's business/marketing objectives and how should hav

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What was Kodak's business/marketing objectives and how should have the objectives evolve o

1. What was Kodak’s business/marketing objectives and how should have the objectives evolve over the last 25 year period?
A) What were Kodak’s strategy to its objectives?
B) What were some tactics that Kodak could have incorporated to be successful?

2. What impact does Marketing Myopia and the product life cycle have on the present outcome of Kodak-where the company finds itself today?

Liam Smith 07-Nov-2017

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What was Kodak's business/marketing objectives and how should have the objectives evolve o

What was Kodak's business/marketing objectives and how should have the objectives evolve o

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