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What type of retailer is Nordstrom? Describe the characteristics it shares with other retail- ers of this type. How would you describe Nordstrom's level of service on the continuum from full service to self-service? Why? Give an example of a store that would be on the opposite end of the continuum and explain their differences Which of the six components of Nordstrom's retailing mix do you think have been the nost important to the company's success? Why? . hat are the primary challenges Nordstrom faces in the current retail climate? How has the competition changed in recent years, along with consumer expectations?
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Choose two groups of stakeholders and then describe ways in which Shell meets the needs of these two groups. >
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