What is the criterion on which business processes should run?
13) How can one develop competitive strategies using products? How can information systems help in the process?
a. creating new products or services
b. enhancing existing products or services
c. differentiating their products and services from those of their competitors
14) Describe some competitive advantage strategies that are based on business processes.
a. Establishing high switching costs-organizations can lock in customers by making it difficult or expensive for customers to switch to another product.
b. Lock in suppliers-organizations can lock in suppliers by making it difficult to switch to another organization, or, stated positively, by making it easy to connect to and work with the organization.
c. Creating entry barriers-competitive advantage can be gained by creating entry barriers that make it difficult and expensive for new competition to enter the market.
d. Establish alliances-another means to gain competitive advantage is to establish alliances with other organizations.
e. Finally, by creating better business processes, organizations can gain competitive
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