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What is meant by a sales promotion trap or spiral Evaluate the promotional war that was begun by Dell Computer when the company began using sales promotion offers to help sell personal computers

What is meant by a sales promotion trap or spiral? Evaluate the promotional war that was begun by Dell Computer when the company began using sales promotion offers to help sell personal computers. What are the options for other personal computer companies in deciding whether to match Dell’s promotional offers?

Jul 31 2020 View more View Less

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