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what does these means in marketing Strategic Analysis (SWOT, BSG, Ansoff, Positioning Maps

what does these means in marketing Strategic Analysis (SWOT, BSG, Ansoff, Positioning Maps

what does these means in marketing 

Strategic Analysis (SWOT, BSG, Ansoff, Positioning Maps)6. STPD (PRIZM, Detailed description of the target segments)7. Marketing Objectives & KPIs by segment, linked to businessobjectives (KPIs: Sales/Revenue, Market Share%, BrandAwareness%, Number of customers, ROI/A)8. Marketing strategy & Action programs by segment (Segmentdescription, Need served/problem solved, 4Ps/4C, CRM)9. Total Marketing budget (by type of activity)10. Expected results (ROI/A/E, Revenue target; Total Time of theproject and key stages on the Timeline

Liam Smith 10-Nov-2017

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