Week five: Importing, exporting, and sourcing; global market strategies of licensing, inve
Week five: Importing, exporting, and sourcing; global market strategies of licensing, investment, and strategic alliances
- Which marketing entry strategy (ie. Exporting, contractual agreement, strategic alliance, foreign direct investment) would you recommend for a small company that sells a unique food product? Briefly explain why you chose that strategy.
- Briefly explain why the exchange rate can be an issue when selling to people outside of one’s own country.
- At times, companies will take advantage of other nations, and build manufacturing plants in countries with more liberal pollution regulations. Is this policy ethical?