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Week five: Importing, exporting, and sourcing; global market strategies of licensing, inve

Week five: Importing, exporting, and sourcing; global market strategies of licensing, inve

Week five: Importing, exporting, and sourcing; global market strategies of licensing, investment, and strategic alliances

  1. Which marketing entry strategy (ie. Exporting, contractual agreement, strategic alliance, foreign direct investment) would you recommend for a small company that sells a unique food product? Briefly explain why you chose that strategy.
  2. Briefly explain why the exchange rate can be an issue when selling to people outside of one’s own country.
  3. At times, companies will take advantage of other nations, and build manufacturing plants in countries with more liberal pollution regulations. Is this policy ethical?
Liam Smith 09-Nov-2017

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