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Understand how a company’s management orientation can direct their approach

Understand how a company’s management orientation can direct their approach to foreign market entry
Demonstrate understanding and application of the external environments affecting global marketing activities
List, describe and apply the different modes of foreign market entry
Analyze qualitative country and business facts and their implication on global marketing strategy
Make and defend your country selection and business decisions
Develop critical thinking skills by demonstrating ability to apply global marketing concepts to a particular situation
Demonstrate college-level writing skills consistent with a 400-level course.
Imagine you own a company that manufactures sunglasses. To lower production costs, you want to move your factory from a developed country to a low-wage country. After doing some research, please answer the following questions:
Choose a prospective country from the list provided to you to which you will move. Why did you select this country?
What elements of the national business environment will affect your move?
Are there any obstacles to overcome in the international marketing environment?
How will managing your company be different in the new country? Think about the environment and the culture.
How will managing your new employees be different in the new country? Think about the environment and the culture.
A few resources to get you started:
http://fortune.com/global500/
http://www.forbes.com/global2000/
http://www.bea.gov/international/index.htm
http://www.economist.com/
http://www.census.gov/foreign-trade/statistics/notices/20140307_exh19.html
https://www.cia.gov/library/publications/the-world-factbook/
http://countryfacts.com/
http://www.factmonster.com/countries.html
http://www.state.gov/countries/
https://www.sba.gov/content/do-your-market-research
These are just a few examples of the endless amounts of resources and data you can find online. You are not limited to just these examples. If you have others, please share with the group.
Written Assignment Objectives:
Understand how a company’s management orientation can direct their approach to foreign market entry
Demonstrate understanding and application of the external environments affecting global marketing activities
List, describe and apply the different modes of foreign market entry
Analyze qualitative country and business facts and their implication on global marketing strategy
Make and defend your country selection and business decisions
Develop critical thinking skills by demonstrating ability to apply global marketing concepts to a particular situation
Demonstrate college-level writing skills consistent with a 400-level course.

Mar 14 2020 View more View Less

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