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Topic 5: The Promotion Mix Question 1: From a theoretical perspective (and in your own words) outline what is meant by The Promotion Mix. Question 2: Create a table that summarises the current

Topic 5: The Promotion Mix Question 1: From a theoretical perspective (and in your own words) outline what is meant by The Promotion Mix. Question 2: Create a table that summarises the current Promotion Mix activities for your chosen organisation. Question 3: Discuss your thoughts on why this promotional mix is effective (or ineffective) for your company.

Apr 17 2021 View more View Less

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