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To determine the importance of test marketing and customer interaction. • To evaluate the factors...

Following objectives are meant to be evaluated to address the research aim: • To determine the importance of test marketing and customer interaction. • To evaluate the factors that determines market sustainability. • To investigate whether test marketing and customer interaction impact of the business growth of H&M. • To derive strategic initiatives for H&M so that market sustainability can be ensured. 1.4 Research questions: The research questions are as followed: • Why is test marketing important? • How could effective customer interaction influence the overall marketing initiatives? • How effectively does H&M conducts test marketing and customer interaction processes? • How could H&M ensure market sustainability following effective test marketing and customer interaction processes?

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May 22 2020 View more View Less

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