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This research study mainly analyzes the impact of celebrity endorsement over the purchasing decision. In order to evaluate the impact, Nike is taken into consideration. The researcher selected 80 customers and 6 brand managers in order to accomplish the research study. The introductionincludes the aim: the impact of celebrity endorsement over the purchase decision of the customers. The Objective:to evaluate the effectiveness of the concept of celebrity endorsement over customer purchase decision. The Rationale: to analyze the effectiveness of celebrity endorsement over the customer purchase decision of Nike. The research question:How is celebrity endorsement related to customer purchase decision?
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