Home / Questions / This paper is situation analysis for amazon. I personally did the customer analysis at ind
I need 1 page analysis Identifying amazons customer Needs and Wants for the segment(s) (AT THE INDUSTRIAL LEVEL, GAPS) see attached file for more info or ask me. Thank you.
So i already came up with the analysis but i didnt get any points i need to fix and revise whatever is in the customer wants part
his paper is situation analysis for amazon. I personally did thecustomer analysis at industry level. If you check the check listattached you will see that I didn’t get any points in customer wantsand needs at industrial level and gap. Based on what I have aboutthe amazon customer segments I need you to do the customer needsand wants for the segments mentioned in the paper, at industry leveland gap, which I got 0 out of 5 on one page.CUSTOMER ANALYSISCustomer characteristic at industry levelDespite that millennials, individuals aged 18-34 years old have relatively low-incomelevels, they are the primary demographic group that drives online shopping, and they spend moremoney annually compared to any other demographic category. Generation Z, people between 18to 24 years old tend to spend the highest share of their income online. Statistics show that babyboomers are mobile savvy with one out of four people spending, using smartphones, are 55 yearsand older (Ritala, Golnam, and Wegmann 238).Studies show that in e-commerce, men drive e-commerce sales as much as women, with22 percent of men making a purchase in the past year compared to 18 percent of women. Amajority of men aged 18-34 years old preferred the desire to do all their shopping online,compared to women. Zhu, and Liu stated in their studies that online shoppers have higher thantypical household incomes, with over 55 percent of online shoppers in the United States living inhouseholds with incomes of above $75,000.
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