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This Module 1 Critical Thinking Assignment addresses two elements that are fundamental to this class: organizational development and business strategy. This Assignment also includes an abbreviated analysis of the Skoda case study that was developed by university students. As a first step, complete the following activities:
Write a paper that includes the following:
Case Study: SWOT Analysis In Action At Škoda Škoda, a small car company originating in Czechoslovakia in 1895, needed to seek out a strong foreign partner to aid the company amid economic hard times. Škoda chose Volkswagen AG due to its reputation for strength, quality, and reliability. Volkswagen AG comprises Volkswagen, Audi, Škoda, SEAT, Lamborghini, Bentley, and other brands. To improve its performance, Škoda conducted a brand positioning examination (establishing a distinctive image) by obtaining market research data from both internal and external audits, allowing Škoda to conduct a SWOT analysis. SWOT Analysis stands for: *Strengths—the internal elements of the business that contribute to growth *Weaknesses—the attributes that will hinder a business or make it vulnerable *Opportunities—the external conditions that could enable future growth *Threats—the external factors which could negatively affect business Strengths To identify its strengths, Škoda gathered research from customers and reliable independent surveys. Škoda found that the company excelled at satisfying its customers when it focused on the “owner experience” rather than on sales alone. Almost all of Škoda’s customers would recommend Škoda to a friend, meaning that Škoda had a clearly identifiable strength. As a result, Škoda manufactured cars that their customers could enjoy, which is different from simply maximizing sales. Škoda branded themselves as a quality product that satisfies its customers. Weaknesses Škoda’s analysis showed that in order to grow the business needed to address questions about how the small company (1.7% market share) fit into the highly competitive market. An out-dated perception of the Škoda brand, related to the company’s Eastern European origins, contributed to the business’ small size. By 1999, Volkswagen AG ownership changed this negative attitude about Škoda. However, Škoda still lacked a strong appeal. Škoda realized that the company needed to cease...
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