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These and many other questions are addressed in a module which combines lectures with a practically based seminar programme where key issues are addressed through the use of research activities which

These, and many other questions are addressed in a module which combines lectures with a practically based seminar programme where key issues are addressed through the use of research activities which explore current issues in retail marketing and consumer behaviour research. Examples of topics covered are: • Retail strategies • The retail marketing mix • The contribution of the retail environment and the retail experience to customer satisfaction • On-line retailing and other emerging trends • How behavioural research helps retailers develop a better understanding of consumers and their shopping habits • How supply chain management is an increasingly important driver of retail performance and customer satisfaction. To get the most from the module it is important not only to attend lectures and seminars but also to take a keen interest in topical retail stories presented through the media and to visit retailers as both consumer and student of retail marketing. So get into the habit of taking paper and pen on your shopping trips and making notes: it will make for a more interesting and rewarding learning experience 3. Intended Learning Outcomes This module, like all modules at Anglia Ruskin, is taught on the basis of achieving intended learning outcomes. On successful completion of the module, the student will be expected to be able to demonstrate the following: Knowledge and understanding LO 1. Key marketing principles and how they are applied in the context of retail marketing LO 2. Compare retail mixes and strategies in the context of national and international operations LO 3. Intellectual, practical, affective and transferable skills LO 4. Evaluate key variables affecting the future of retail operations and strategies The assessment is based on meeting these learning outcomes, shown explicitly in section 5, where the assessment task is linked to these learning outcomes. Page 3 Module Guide 3.1 Employability skills delivered in this Module It is important that we help you develop employability skills throughout your course which will assist you in securing employment and supporting you in your future career. During your course you will acquire a wide range of key skills. In this module, you will develop those identified below:

Jul 27 2020 View more View Less

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