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The Xerox corporation stays in touch with its customers through phone calls and greeting c

The Xerox corporation stays in touch with its customers through phone calls and greeting c

The Xerox corporation stays in touch with its customers through phone calls and greeting cards, periodically sends out needs-assessment questionnaires, and designs new services to meet new needs. This is an example of relationship marketing based on


[A]Financial bonds


[B]Service recovery


[C]Social bonds


[D]Customization bonds

Roshan kumar 14-Dec-2017

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