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The word count should be around 2500 words Assignment Select a retail format of your choice Explain its business model and identify its direct competitors its target market and positioning

The word count should be around 2,500 words.

 

 

 

Assignment:

"Select a retail format of your choice. Explain its business model and identify its direct competitors, its target market and positioning, its strategy with respect to its competitors. You are also required to elaborate on the retail format in terms of its elements in the retail mix – merchandise variety and assortment, pricing, location, etc. Finally you are required to make suggestions to the format chosen on its bases for developing a competitive advantage(s) relative to its competitors".

 

Please also do some research on theinternet and also reading, as there are a lot of info that is available out there.

 

I have also attached some info and also a completed assignment that another friend of mine had done for the same question. He works in the same company as me.

 

You may use it as a reference to get my assignment done but please make sure the assignment that the writer prepares is different and unique.

 

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Company Profile COMPANY INFORMATION Company Name : Mydin Mohamed Holdings Berhad Registration No. : 221448-A Business Address : Lot 675 & 676, PersiaranSubangPermai, USJ 1, 47500 Subang Jaya, Selangor Darul Ehsan. Registered Address : Lot 675 & 676, PersiaranSubangPermai, USJ 1, 47500 Subang Jaya, Selangor Darul Ehsan. Date of Incorporation : August 23, 2001 Nature of Business : Wholesaling and retailing Office Phone No : (603) 8073 6000 Office Fax No. : 603) 8073 6397 Website : http://www.mydin.com.mywww.mydin.com.my Facebook : MydinMalaysia Twitter : MydinMalaysia COMPANY HISTORY Humble Beginnings 1956 MYDIN is named after its founder, Tuan Mydin Mohamed. The company has a history back 56 years ago, with its humble beginnings in 1957 where Tuan Mydin Mohamed started doing wholesale business in Kota Bharu, Kelantan at night markets. 1957 With his own savings, Tuan Mydin Mohamed opened his first shop under the name of Syarikat Mydin Mohamed, selling toys and general merchandise from Thailand. The location of JalanTok Hakim, Kota Bharu, Kelantan; was chosen because of the heavy inflow of goods to and from Thailand, enabling his business to grow. MYDIN in Kota Bharu during the flood in 1983 Expanding The Chain 1979 Growth accelerated and branch network expanded to another east coast state, 22 years later in JalanKampungCina, Kuala Terengganu, Terengganu. En Murad, the eldest son of Tuan Mydin was endowed with the responsibility to manage this second store. This expanded the family legacy of wholesale items, made at prices that are affordable for everyone. Old Shop in Kuala Terengganu 1986 A series of network expansion began. The first MYDIN store in Klang Valley was opened in 1986 at Jalan Medan Bunus in the Selangor Mansion Building Kuala Lumpur. This became MYDIN’s third store nationwide and was opened by Datuk Wira (Dr.) Haji Ameer Ali, the second son of Tuan Mydin. 1989 Three years later, the first MYDIN store in Klang Valley...

Jul 27 2020 View more View Less

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