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The Walt Disney Company has four profitable business segments described as follows Media Networks:The ABC television and radio network Disney channel ESPN A&E E and Disney.com Parks and

The Walt Disney Company has four profitable business segments, described as follows:

  • Media Networks:The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com
  • Parks and Resorts:Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
  • Studio Entertainment:Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Buena Vista Theatrical Productions
  • Consumer Products:Character merchandising, Disney stores, books, and magazines

Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:

  Income from
Operations

Revenue
Invested
Assets
Media Networks $6,818   $20,356   $28,627  
Parks and Resorts 2,220   14,087   22,056  
Studio Entertainment 661   5,979   14,750  
Consumer Products 1,112   3,811   7,506  

Use the DuPont formula to determine the rate of return on investment for the four Disney sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places.

  Profit Margin Investment Turnover ROI
Media Networks %   %
Parks and Resorts %   %
Studio Entertainment %   %
Consumer Products %   %

Jun 26 2020 View more View Less

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