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The objective of this exercise is for the student to research a particular public relations case study of interest The student must choose a particular case and argue its success or failure in the

The objective of this exercise is for the student to research a particular public relations case study of interest. The student must choose a particular case and argue its success or failure in the market, by providing evidence, including primary and secondary source material that supports your thesis statement. Your research must explain why you chose your case study, its background, and why it resonated in the market system and how it impacted the industry? Incorporate elements seen in class such as ethics, policy, legislation, stressing its relevance to internal or external communications.

 

Your papers must be approximately 5 pages long, including citations

Jul 28 2020 View more View Less

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