The marketing process does not take place automatically. Itrequires that certain marketing
The marketing process does not take place automatically. Itrequires that certain marketing functions or activities beperformed by various marketing institutions - and by consumersthemselves. The following eight functions are essential to themarketing of all goods: buying, selling, transporting, storing,grading, financing, risk taking, and market information. No matterhow simple or complex the marketing process is, these functionsmust be performed. Some functions may be performed several times tofacilitate the marketing of a given product, while others may beperformed only once. At times, the performance of a function may beshifted from one member of a marketing system to another. Forexample, some modern wholesalers and retailers shift the burden ofstoring goods back to manufacturers. But, the fact remains thateach of the eight functions must be performed by someone at leastonce before any good can be marketed - none can be eliminated.Question for Discussion Name a product for which all eightmarketing functions do not need to be performed by someonesomewhere in the marketing system. Explain your thinking about whatfunctions do not need to be performed. .