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The manager for a growing firm is considering the launch of anew product. If the product g

The manager for a growing firm is considering the launch of anew product. If the product goes directly to market, there is a 60percent chance of success. For $176,000, the manager can conduct afocus group that will increase the product’s chance of success to75 percent. Alternatively, the manager has the option to pay aconsulting firm $391,000 to research the market and refine theproduct. The consulting firm successfully launches new products 90percent of the time. If the firm successfully launches the product,the payoff will be $1.91 million. If the product is a failure, theNPV is zero. Calculate the NPV for each option available for theproject. (Do not round intermediate calculations. Enter youranswers in dollars, not millions of dollars (e.g. 1,234,567).)

Nov 30 2019 Read more Less More

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