Home / Questions / The manager for a growing firm is considering the launch of anew product. If the product g
The manager for a growing firm is considering the launch of anew product. If the product goes directly to market, there is a 60percent chance of success. For $176,000, the manager can conduct afocus group that will increase the product’s chance of success to75 percent. Alternatively, the manager has the option to pay aconsulting firm $391,000 to research the market and refine theproduct. The consulting firm successfully launches new products 90percent of the time. If the firm successfully launches the product,the payoff will be $1.91 million. If the product is a failure, theNPV is zero. Calculate the NPV for each option available for theproject. (Do not round intermediate calculations. Enter youranswers in dollars, not millions of dollars (e.g. 1,234,567).)
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