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Home / Questions / The Kewl Clothing Company has just hired you to develop a marketing strategy for their new

The Kewl Clothing Company has just hired you to develop a marketing strategy for their new

The Kewl Clothing Company has just hired you to develop a marketing strategy for their new line of casual wear. The firm wants to target several different ethnic groups, so you suggest a "stitching niches" approach. Which of the following would you use to illustrate your
suggestion?


[A]Create a different product for each of the niche markets the firm is targeting
[B]Position the products so they simultaneously meet the needs of the different ethnic groups
[C]Maintain Kewl's core identity by creating different promotional campaigns and brand
extensions for the various markets served
[D]Use the same marketing mix that has worked so well for the firm throughout the West
Coast

Dec 18 2017 View more View Less

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