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The Inviting Inn has 500 available guest rooms For a certain week next month the anticipated transient demand for rooms is as follows Monday 200 Tuesday 200 Wednesday

The Inviting Inn has 500 available guest rooms. For a certain week next month, the anticipated transient demand for rooms is as follows:

Monday

200

Tuesday

200

Wednesday

200

Thursday

200

Friday

100

Saturday

50

Sunday

50

The Inn also has committed the following number of rooms for group sales during the same week:

Monday

200

Tuesday

200

Wednesday

300

Thursday

300

Friday

100

Saturday

100

Sunday

100

The Inn has the possibility of booking another group of 100 rooms for the nights of Tuesday, Wednesday, Thursday, and Friday of that week at a discounted rate of $60 per room. The Inn’s rack rate for transient guests is $80, and its marginal cost per room sold is $15.

a. Assuming the new group is booked, calculate the additional net sales revenue (gross sales revenue less marginal costs) to the Inn.

b. What factors, other than net sales revenue, might you consider before committing to this new group sale?

Jun 24 2020 View more View Less

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