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The concept of change management has emerged for over half a century. Irrespective of the huge...

The concept of change management has emerged for over half a century. Irrespective of the huge investment the companies have involved, most studies still reveal that 60-70% organizations have failed to attain desired success. However,Murthy (2007)pointed out that in order to ensure market sustainability, it is highly essential for brands to undertake an emergent approach to change. Doing so is considered to help organizations in reshaping its current business models, policies and staff management strategies such that it suits the current tastes and market preferences.

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Apr 30 2020 View more View Less

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