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The BCG matrix was devised in the 1970s by the Boston Consulting Group

The BCG matrix was devised in the 1970’s by the Boston Consulting Group, a leading management consulting firm. It is a widely used method of portfolio management and helps businesses evaluate their profitability. According to the BCG matrix, a strategic business unit comprising speculative products that entail high risks, would be referred to as


(a) A question mark


(b) A bull


(c) A dog


(d) A cash cow


(e) A star.

Apr 04 2018 View more View Less

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