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The BCG matrix was devised in the 1970’s by the Boston Consulting Group, a leading management consulting firm. It is a widely used method of portfolio management and helps businesses evaluate their profitability. According to the BCG matrix, a strategic business unit comprising speculative products that entail high risks, would be referred to as
(a) A question mark
(b) A bull
(c) A dog
(d) A cash cow
(e) A star.
Apr 04 2018 Read more Less More
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