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The BCG matrix was devised in the 1970’s by the Boston Consulting Group, a leading managem

The BCG matrix was devised in the 1970’s by the Boston Consulting Group, a leading managem

 The BCG matrix was devised in the 1970’s by the Boston Consulting Group, a leading management consulting firm. It is a widely used method of portfolio management and helps businesses evaluate their profitability. According to the BCG matrix, a strategic business unit comprising speculative products that entail high risks, would be referred to as

(a)A question mark
(b)A bull
(c)A dog
(d)A cash cow
(e)A star.

Johnson 07-Dec-2017

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