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The BCG matrix was devised by the Boston Consulting Group, a leading management consulting

The BCG matrix was devised by the Boston Consulting Group, a leading management consulting

The BCG matrix was devised by the Boston Consulting Group, a leading management consulting firm, in the 1970s. It is a widely used method of portfolio management and helps businesses evaluate their profitability. According to the BCG matrix, an SBU comprising speculative products that entail high risks would be referred to as


[A]A question mark


[B]A bull

[C]A dog


[D]A cash cow

Olivia Jones 05-Dec-2017

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