The bargaining power of buyers, as described by Porter, is high when There are on
The bargaining power of buyers, as described by Porter, is high when
(a) There are only a few players in the industry
(b) Their purchases form a large chunk of the sellers’ total sales
(c) There are no substitutes for products being purchased
(d) Products or services are critical to the buyer’s business
(e) There are great differences in products, in terms of features, manufactured by various suppliers.