Technology has become a significant component in retail operations, as Berman and Evans. I
Technology has become a significant component in retail operations, as Berman and Evans. Indeed, nonstore capabilities can provide a competitive advantage for large and small retailers.
Choose a retailer with a strong online presence. Identify five elements of the retailer's online presence that are competitive and effective. Identify the target audience and link this target segment to the retailer's online actions. Provide examples—and two appropriate sources—to strengthen your analysis.