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Task 3 Marketing Mix 25% a Explain how Boots can effectively develop its marketing m1x to achieve its objectives and stay competitive in the industry b Select one product and service of

3. Task 3: Marketing Mix (25%) (a) Explain how Boots can effectively develop its marketing m1x to achieve its objectives and stay competitive in the industry. (b) Select one product and service of Boots and develop an extended marketing mix for both the product and the service. (c) With respect to either the product or serv1ce, identify and discuss additional elements of the marketing mix. Make reference to plaee, price, promotion and other relevant factors in relation to the chosen product or service. (This provides evidence for Learning Outcome- 3; Assessment Criteria 3.1; 3.2; 3.3; 3.4; 3.5) 4. Task 4: Marketing mix in different contexts (25%) (a) With reference to at least one product of Boots, draw up a marketing plan for two different segments of the consumer market. (b) Explain, with examples (including the product chosen above), how marketing products differ from service products to a business such as Boots, and how service products may add value to marketing products. (c) Discuss differences between domestic marketing and international marketing. (This provides evidence for Learning Outcome - 4; Assessment Criteria 4.1, 4.2 & 4.3) To address the Learning Outcomes of this unit you are required to analyse the given case study of Boots as a Marketing Consultant. Your answers should be based on case study material, your experience, research, investigation and analysis which you personally have carried out. Your answers must be prefixed with each specific Learning Outcome (the four Tasks). You should describe the principles you would adopt and thus demonstrate a clear grasp of theory, concepts and research evidence. Marketing Principles

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British Institute edexcel ojTechnology & £-commerce I FINAL ASSIGNMENT Programme Title Edexcel BTEC Level 5 HND Diploma in Business (QCF) Unit Title Marketing Principles Unit Code F/60 1/0556 Assignment No 01 Level Level-S HND Credit value 15 credits Mr. Kamran, Mr. Richard, Mr. Umair, Mr. Nawaz, Mr. Fuad, Assessor Miss Hepzi, Mr. Danish Handout Date 02 Apr 2014 Hand in Date 02 June 2014 Assignment Title: Making Marketing Decisions You have been appointed as the Marketing Consultant to advise Boots' the retailers management on formulating the company's marketing strategy. You are required to produce a comprehensive business report for Boots, proposing their marketing strategy options and assessing the marketing environments where the company operates. In doing this, you need to address four main tasks as follows: 1. Task 1. Marketing Concept and Process (25%) Explain the various elements of the marketing process adopted by Boots and evaluate the benefits and costs of a marketing orientation for a selected organisation. The marketing process includes: definitions of marketing, the concept of marketing, an overview of the process of marketing and, costs and benefits of a marketing orientation for Boots. (This provides evidence for Learning outcome - 1; Assessment Criteria 1.1 ; 1.2) 2. Task 2: Segmentation, Targeting and Positioning (25%) Identify the macro and micro environmental factors that affect Boots and suggest how Boots can successfully segment, target and position its products to gain competitive advantage. Completion of this task should include reference to buyer behaviour and environmental influences affecting the buyer. (This provides evidence for Learning Outcome - 2; Assessment Criteria 2.1; 2.2; 2.3; 2.4; 2.5) Marketing Principles_ Level-S l!ND/ l'/60110556Page 2 of 8 3. Task 3: Marketing Mix (25%) (a) Explain how Boots can effectively develop its marketing m1x to achieve its objectives and stay competitive in...

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